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Search Engine Optimization
Written by Nabis Visual Design
Not having your website listed among the popular search engines is akin to not having your business or personal contact details listed in a telephone or contact directory e.g. the Yellow Pages. Potential visitors will have a hard time finding you. On the other hand it doesn't pay to have non relevant traffic directed to your website, as this will not produce any benefits or return on investment. Search Engine Optimization can be a very intensive, laborious, and involved practice, therefore it becomes a viable option to outsource to a Company who has the training, personnel, resources and passion to handle such a task.
A few benefits of Search Engine Marketing:
Search Engines are the easiest and most widely used means for your target customer or audience to find you. Currently popular Search Engines receives in excess of 200,000,000 searches per day. Compared to other media, it is a cost effective way to advertise, market and promote your product, service and website.
High visibility of your website promotes potential user and customer confidence. Part of the SEO strategy is the optimizing of your website, which in turn, results in a better user experience and customer satisfaction. Our SEO strategy follows a 4 step process:
Step 1: Website Analysis:
We analyze your site and create a report which forms the basis of our SEO planning and implementation strategy.
Inquire Search Engine rankings on major Search Engines relevant to South Africa.
Analyze your traffic, conversion rate, visitors preferences through Statistic reports (if available)
Site structure and code layout of pages with the use of various software tools.
Step 2: Website Optimization:
Using the information learned from the above report, we take steps to optimize your website for both human and Search Engine visitors.
Finding and optimizing relevant keywords.
Adding or re-writing text to match your keywords and to comply with search engine preference.
Optimize html code and page structure for search engine spiders or robots.
Optimizing the website for human visitors, remove or repair broken links, navigation, speed etc.
Implement professional stats reporting if not present already.
Step 3: Website Promotion
After we are satisfied that your website is both user and search engine friendly we start to actively promote the site.
Manually submit to all the popular and relevant search engines where applicable.
Find link partners - no spamming.
Banner Exchange - to relevant, trusted sites only.
Manage paid search campaigns, e.g. Google Adwords
Step 4: Website Maintenance and Reporting
Search Engine Optimization and Marketing is an ongoing process. It is important to maintain your website to ensure good results.
Pinpoint and repair site errors, e.g. broken links.
Monitor the site for downtime, inaccessibility.
Monitor SEO progress and report.
Monitor and manage Paid Add Campaigns, conversion rates and return on investment with reports.
Things you need to know:
Search Engine Optimization takes time, it can take from one to three months before any results may be seen, traffic or revenues to increase, etc.
Research shows that people hardly ever click beyond the first three page results given by the search engine, except for research and hard to find queries, therefore it is important to be listed in the top 30 results.
Web site and search engine optimization is an ongoing process. After achieving a good search result placement in your targeted search engines, this position needs to be protected and developed to ensure future good rankings, capitalize on the potential traffic results and to keep abreast to the ever changing Internet and technologies. Search engine optimization and marketing goes hand in hand with proper website analytics and reports. You need to know the effectiveness, return on investment, relevancy of the click-troughs to your product or service and more to ensure success.
There are no shortcuts. Search engines have all caught on to the manipulations and "tricks" performed by some "experts", and in some cases might even cause your website to be dropped or banned from being listed.
Although it is possible to participate in some link exchange schemes that promises huge amounts of near instant traffic to your website, the visitors that do pass through are hardly ever relevant to your site and your website address might be linked to undesirable sites that you would rather avoid. Also note that Google for example checks the relevancy of incoming links to your site to determine website rankings.
The actual algorithm and means that search engines use to determine your ranking in search results are a "best kept secret" and is subject to regular change. Methods used to optimize these results stem from research, experience and keeping trend with the latest developments and industry experts.
